Narratives That Move

We work on how movement is talked about, understood, and experienced by people in their daily lives. Through campaigns, toolkits, and engagement formats, we translate complex ideas into language and visuals that feel familiar and relevant. When people see their own experiences reflected in the story, change feels possible, shared, and worth sustaining.

What It
Includes

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Public Awareness Campaigns

Running targeted, multi-channel campaigns to shift how people think and behave around streets, cycling, and public transport.

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Storytelling

Turning field evidence, data, and project outcomes into stories that make urban issues legible to public and policy audiences.

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Community Engagement Processes

Running consultations, walkabouts, and co-design sessions that bring residents directly into planning and design decisions. Projects include Reimagining Parks, Plazas & People Places

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Guides & Checklists

Writing accessible tools that allow communities, local bodies, and non-specialists to independently assess and act on urban problems.

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Media & Narrative Strategy

Defining positioning, key messages, and channel approaches to shape how urban mobility issues are reported and discussed.

Our Work

Planned

2012

Political Mapping & Gap Analysis for Implementing Sustainable Urban Transport

Location:

Bhopal, Jaipur & Vadodara

Brief:

A multi-city political and stakeholder mapping study to identify institutional, policy, and implementation gaps affecting sustainable urban transport initiatives.

View Project Details

How can we help you?

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Ongoing

2012

Political Mapping & Gap Analysis for Implementing Sustainable Urban Transport

User Group:

Location:

Bhopal, Jaipur & Vadodara

Clients & Associates:

Shakti Sustainable Energy Foundation

Context & Problem

Despite national policies like NUTP and significant funding under JnNURM, implementation of sustainable transport projects in Indian cities remained slow and inconsistent. Decision-making was fragmented across political, bureaucratic, and institutional actors, with limited alignment between policies, projects, and on-ground priorities. Cities such as Bhopal, Jaipur, and Vadodara faced gaps in leadership ownership, capacity, financing mechanisms, and public communication, resulting in vehicle-centric investments and weak uptake of public transport and NMT initiatives.

What Was Done

Conducted political and stakeholder mapping across three cities to identify key decision-makers, influencers, supporters, and barriers for sustainable transport implementation.
Analysed institutional structures and power dynamics within municipal bodies, development authorities, state departments, and SPVs involved in transport planning and delivery.
Reviewed existing transport projects, policies, budgets, and DPRs to assess alignment with sustainable mobility principles.
Identified policy, financing, capacity, and coordination gaps, including barriers related to technology adoption, manpower shortages, and inter-agency fragmentation.
Developed city-specific strategic insights, highlighting potential champions, priority actions, communication needs, and risks for advancing sustainable transport programs.

Key Highlights & Learnings

Many cities had progressive policies, but lacked actionable project pipelines, funding clarity, and institutional responsibility.
Overlapping mandates between municipal corporations, development authorities, and state agencies slowed decision-making and execution.
Limited technical expertise within city governments constrained planning, monitoring, and integration of sustainable transport initiatives.
Weak narratives around sustainable mobility reduced buy-in, while media engagement proved critical in shaping momentum.
One-size-fits-all solutions were ineffective; tailored strategies were required based on governance structure, finance, and local champions.